For this project Fashion promotion and Fashion and textiles joined for 2 weeks to Re-brand a given company. As team we have Womenswear designer, Menswear designer, Accessories Designer, creative director and marketing and branding student. This meant we could have a garment finished and made but the marketed and branded and a professional photoshoot. My group got given Missoni and the task was to rebrand this fashion house. the first bit of research I did was I went to there flag ship store and did a shop report. The shop was mostly womenswear and hardly and menswear.

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