Fashion Promotion and Communication

I found this week to be very exciting. We found out about what fashion promotion was making it Styling, Photography, Branding, Narrative, Editorial, Story building, Creative direction and Customer Psychology.

Our tasks were to create a customer profile page and create a narrative for King Kong Magazine- a ground breaking, innovative magazine with no creative boundaries.

Customer Profile Page:

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My First images:

To do this shoot we had to collect random scrap items and create some kind of piece with them I decided to use a hanger, bin bag and a piece of red plastic which I thought would really stand out.

Studio Shoot:

Overall I am really pleased with these final images and I have never experimented with putting coloured slips over the lights and I feel like this went really well with my theme. Furthermore my model was extremely easy to photograph as she has done it before but i really like the way you can not see her body in the images it just looks like her head is hanging. However I was told from the Fashion Promotion tutor that my images did not fit the right King Kong customer so if I was to do this shoot again I would maybe have a more clearer idea of what a king kong customer is looking for.

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